Dr. John A. Phillips is an interventional cardiologist and the founder of Fourza Nutrition. His interest in everyday nutrition—and his desire to create a snack his brother Davey would enjoy—inspired him to develop Fourza.

Davey has Down syndrome and is one of the happiest—and most honest—people John knows. John wanted to create something Davey would enjoy as much as his favorite cookies and candy bars, while adding protein and fiber to his day. Taste would be essential. The bar had to earn Davey’s approval on what John calls the “Hug Scale”: if Davey gives you a hug after eating it, it passes.

From an Idea to a Nutrition Bar

John wanted a convenient snack that offered more than protein alone. He envisioned a bar combining protein and fiber with thoughtfully selected ingredients, including creatine and CoQ10, in something people would look forward to eating.

That idea became Fourza.

 Made for Everyday Life

Each Fourza bar provides 20 grams of protein and 10 grams of fiber in a convenient snack you can take to work, pack for the golf course, or enjoy between meals.

For John, the goal was personal: create a nutrition bar that fits into everyday life and tastes good enough that Davey—and others—would want to reach for it.